Afida Ayob

Papers

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About

Dr. Afida Ayob is a leading voice in engineering education, with a focused research agenda on cultivating creativity and innovation within technical disciplines. Her seminal work, "Nurturing Creativity and Innovative Thinking through Experiential Learning" (2011, 44 citations), established her as a key proponent of integrating hands-on, experiential pedagogies into engineering curricula. She argues that to meet the demands of the profession, higher education must move beyond theory to foster both practical skills and conceptual understanding. Building on this foundation, her paper "Assessment of Creativity in Electrical Engineering" (2012, 17 citations) tackles the critical challenge of measuring a trait often considered intangible. Dr. Ayob’s research directly addresses the national imperative for innovation, asserting that graduates must be equipped with the ability to generate and implement novel ideas. Her work provides a vital framework for educators seeking to transform engineering students from passive learners into proactive, creative problem-solvers, making her a significant contributor to the modernization of technical education.