Papers
1
Total Citations
14
H-Index
1
About
Achint Nigam is a forward-thinking researcher at the intersection of consumer behaviour and disruptive technology. His work explores how emerging tools like artificial intelligence, virtual reality, and robotics are reshaping the landscape of modern business and customer engagement. Nigam’s most influential contribution, the guest editorial “Mapping the future of consumer behaviour using disruptive technologies” (2024), has already garnered 14 citations, signaling its growing impact in a rapidly evolving field. In this piece, he argues that technology has shifted from a peripheral support role to a central driver of business strategy, fundamentally altering how companies understand and interact with consumers. By synthesizing cutting-edge developments with practical business implications, Nigam provides a roadmap for scholars and practitioners navigating this transformation. His research is particularly valuable for students and professionals seeking to anticipate how AI and immersive technologies will redefine marketing, customer experience, and decision-making. With a clear focus on the future, Nigam is establishing himself as a key voice in the conversation about technology’s role in shaping tomorrow’s consumer.
Research Focus
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Top Papers
- 1