Vicky Richards

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About

Dr. Vicky Richards is a pioneering researcher in tourism innovation, with a particular focus on the intersection of technology, visitor experience, and sustainable coastal management. Her most-cited work, "Enhancing the Visitor Experience in the Time of COVID 19: The Use of AI Robotics in Pembrokeshire Coastal Pathway" (2021, 6 citations), represents a groundbreaking contribution to the emerging field of robotic tourism. This study was among the first to empirically examine how artificial intelligence and robotics can be deployed in natural heritage settings to maintain and enhance visitor engagement during public health crises. Dr. Richards' research has been instrumental in demonstrating that AI-driven solutions—from autonomous information kiosks to robotic guided tours—can effectively bridge the gap between physical distancing requirements and meaningful visitor experiences. Her work has significant implications for post-pandemic tourism recovery strategies, particularly for coastal and rural destinations. By pioneering this niche area of study, Dr. Richards has established herself as a leading voice in the responsible integration of technology into heritage tourism, offering practical frameworks that balance innovation with preservation of the natural environment.