Tony Garry

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About

Dr. Tony Garry is a pioneering scholar in service research, with a particular focus on the intersection of technology and human interaction within service contexts. His work explores the transformative potential of emerging technologies, most notably through his highly cited 2019 paper, "Cyborgs as frontline service employees: a research agenda" (36 citations), which introduced a groundbreaking framework for integrating cyborgian service actors into service propositions. This research has positioned him as a key voice in understanding how human-machine hybrids can reshape frontline service delivery. Beyond this, Dr. Garry’s contributions extend to service-dominant logic, value co-creation, and the role of technology in customer experience. His work has garnered significant attention, with his most-cited papers collectively amassing hundreds of citations, reflecting his influence on both academic discourse and practical service innovation. Dr. Garry’s research agenda continues to push boundaries, offering critical insights for scholars and practitioners navigating the evolving landscape of service systems in an increasingly digitized world.