Max Robotics — Global Service Robot Directory + US Certification

About

Dr. Si Shi is a leading researcher in human-robot interaction and service technology, with a focus on how artificial intelligence and robotic agents shape consumer behavior. Her work centers on the psychological and social mechanisms that drive acceptance of service robots, particularly in hospitality and tourism contexts. Dr. Shi’s most cited paper (2021, 176 citations) examines how anthropomorphic features—both physical and personality-related—of AI service robots influence consumer acceptance, revealing the moderating role of humor. This foundational work has shaped understanding of how robot design can foster emotional engagement and trust. More recently, her studies explore the use of intelligent robots to mitigate deviant tourist behavior (2025) and to promote pro-environmental intentions among travelers (2025), demonstrating the practical, ethical applications of robotics in real-world settings. Her contributions bridge social psychology, technology design, and service management, offering actionable insights for industry and academia alike. Dr. Shi’s research is widely cited and continues to influence the development of socially adept, consumer-friendly robotic systems.