Robyn Metcalfe

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About

Robyn Metcalfe is a leading voice in food systems research, exploring the hidden logistics that connect farms to our tables. Her work focuses on the complex journey of food—from production to consumption—and the opportunities for innovation within that path. In her highly regarded book *Food Routes* (2019, 9 citations), Metcalfe demystifies the supply chain, revealing how even informed consumers often overlook the critical steps between farmer and kitchen. She challenges conventional thinking about organic, slow food, and local eating by examining the infrastructure, technology, and human decisions that shape our meals. Her follow-up, *Food Routes: Growing Bananas in Iceland and Other Tales from the Logistics of Eating* (2020, 4 citations), further illustrates these themes with compelling case studies, such as the surprising logistics of growing tropical fruit in unlikely climates. Metcalfe’s major contribution lies in reframing food as a logistical puzzle, urging scholars and practitioners to find smarter, more sustainable ways to move food through an increasingly complex global system. Her work is essential reading for anyone interested in the intersection of food, technology, and supply chain innovation.