Nora Lado

Papers

Total Citations

140

H-Index

About

Nora Lado is a leading scholar in tourism and hospitality management, with a research focus on service innovation, consumer behavior, and the strategic adoption of technology in the hotel industry. Her most influential work examines the intersection of robotics and public health, particularly during the COVID-19 pandemic. In her highly cited 2021 study on service robots and Generation Z, Lado explores how frontline robots can enhance social distancing and reduce contagion risk, thereby restoring customer trust and stimulating demand in a post-pandemic world. This paper has garnered over 140 citations, underscoring its timely impact on both academic discourse and industry practice. Lado’s contributions extend to understanding how emerging technologies reshape service delivery and consumer perceptions, positioning her as a key voice in the digital transformation of hospitality. Her research not only advances theoretical frameworks but also offers actionable insights for hotel managers navigating crises. Through her work, Lado has significantly influenced how the sector balances automation with customer experience, making her a vital resource for students and researchers interested in the future of service industries.