Martin Green

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About

Martin Green is a pioneering researcher whose work sits at the intersection of construction innovation, technological foresight, and narrative-based strategy. His primary research areas include modern methods of construction, the societal implications of emerging technologies such as robotics and AI, and the use of storytelling as a tool for speculative scenario-building. Green’s major contribution lies in challenging conventional, technology-centric views of construction’s future. In his highly regarded 2022 paper, "Speculation beyond technology: building scenarios through storytelling," he argues that the adoption of prefabrication and digital tools is not merely a technical shift but a destabilizing force that reshapes industry structures and power dynamics. By introducing narrative methods into strategic foresight, Green provides a framework for understanding how different stakeholders might experience and shape these transformations. While his citation count is still growing—reflecting the recentness and novelty of his work—his ideas are already influencing scholars and practitioners who seek to move beyond deterministic models of innovation. Green’s work stands out for its interdisciplinary ambition, bridging construction management with science and technology studies, and for its call to treat the future as something we actively narrate, not just predict.