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About

Marjo Rauhala is a leading voice in the ethics of human-robot interaction, with a primary focus on the development of social companion robots. Her most significant contribution is the creation of the **Triple-A Model**, a pioneering framework designed to help researchers and developers identify, investigate, and predict potential ethical risks before they manifest in real-world applications. This model, detailed in her highly cited 2016 paper (33 citations), addresses the critical issue of "ethical risk of attachment"—the psychological and emotional vulnerabilities that can arise when humans form bonds with robotic companions. By integrating ethics directly into user- and robot-centered design, Rauhala’s work bridges the gap between technological innovation and responsible development. She has also explored user acceptance of novel interfaces, such as mobile LED projectors on socially assistive robots (2012, 17 citations), demonstrating a broad interest in how people perceive and adopt robotic systems. Through her rigorous, proactive approach to ethics, Rauhala has established herself as an essential thinker for anyone designing robots that must be not only functional but also safe and trustworthy.