Margaret Gibson

Papers

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About

Margaret Gibson is a cultural studies scholar whose research critically examines the intersections of media, care, and morality in contemporary life. Her work foregrounds how cultural narratives shape our understanding of aging, labor, and ethical responsibility, particularly through the lens of everyday practices and power dynamics. In her highly cited 2021 paper "Introduction: Caring media futures" (22 citations), Gibson challenges dominant cultural imaginaries by arguing for a more nuanced, care-centered approach to media futures—one that disrupts traditional power structures and reimagines how we think about work, aging, and connection. She further explores the ethical complexities of technology and storytelling in her 2020 piece "Introduction: The Moral Uncanny in Netflix’s Black Mirror" (4 citations), where she analyzes how speculative fiction confronts viewers with unsettling moral dilemmas. Gibson’s contributions lie in bridging cultural theory with pressing social issues, offering critical frameworks for understanding how media can either reinforce or transform our collective values. Her work is essential reading for students and researchers interested in the politics of care, media ethics, and the cultural construction of the future.