Kriti Priya Gupta

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About

Kriti Priya Gupta is an emerging scholar whose research sits at the dynamic intersection of artificial intelligence, service technology, and consumer behavior, with a particular focus on the hospitality and restaurant industry. Her work investigates how customers perceive, accept, and engage with service robots in real-world dining contexts, contributing meaningfully to the growing discourse on AI-driven service delivery. Gupta's most influential contribution, "Indian customers' acceptance of service robots in restaurant services" (2022), has garnered 53 citations and offers a pioneering theoretical model — the Service Robot Use Acceptance (SRUA) framework — adapted from AI device acceptance literature to capture the unique dynamics of the Indian market. This study stands as a significant reference point for researchers exploring technology adoption in emerging economies. Her follow-up work examining Generation Z consumers' revisit intentions to robotic restaurants (2023, 31 citations) reflects a forward-looking research agenda, exploring post-pandemic behavioral shifts among digitally native consumers. Together, these contributions position Gupta as a thoughtful voice in hospitality technology research, bridging consumer psychology with cutting-edge service innovation and offering actionable insights for both academics and industry practitioners navigating the robotics revolution.