John B. Ford
Papers
1
Total Citations
12
H-Index
1
About
John B. Ford is a leading scholar in marketing and consumer behavior, with a particular focus on the transformative role of digital technologies in shaping modern consumption. His research explores how social media influencers and immersive technologies—such as augmented and virtual reality—drive dynamic consumer engagement and decision-making. Ford’s most-cited work, a 2024 study on this topic, has already garnered 12 citations, reflecting its timely relevance in a rapidly evolving field. Over the past two decades, his contributions have illuminated how digital advancements fundamentally alter business operations and consumer interactions, from information acquisition to purchase behaviors. By synthesizing emerging trends with established theories, Ford provides critical insights for both academics and practitioners navigating the digital marketplace. His work is frequently referenced alongside key voices in the discipline, underscoring its influence. Ford’s research not only advances theoretical understanding but also offers practical guidance for leveraging technology to foster meaningful consumer connections, making him a vital resource for students and researchers studying the intersection of technology, marketing, and consumer psychology.
Research Focus
Key Achievements
Top Papers
- 1