Jinbo Jiang
Papers
1
Total Citations
8
H-Index
1
About
Jinbo Jiang is a leading researcher at the intersection of service robotics, consumer psychology, and human–robot interaction, with a particular focus on the hospitality industry. Their work fundamentally explores how customers perceive and emotionally respond to service robots, and how these perceptions drive value co-creation behaviors. In their highly cited 2025 study, Jiang applied the cognitive–affective–conative (CAC) framework to model customer value co-creation intention with hotel service robots, demonstrating that both cognitive evaluations and affective responses are critical drivers of engagement. This research, which has already garnered 8 citations, provides actionable insights for hotel managers and robot designers seeking to enhance guest experiences. By bridging psychological theory with practical service design, Jiang’s contributions are shaping how the industry understands and implements robotic service delivery. Their work is essential reading for scholars and practitioners interested in the future of automated hospitality, customer co-creation, and the emotional dimensions of human–robot interaction.
Research Focus
Key Achievements
Top Papers
- 1