Halyna Ostrovska
Papers
1
Total Citations
12
H-Index
1
About
Halyna Ostrovska is a forward-thinking researcher whose work sits at the dynamic intersection of artificial intelligence, business innovation, and modern marketing. Her key research areas focus on the strategic deployment of AI tools to drive enterprise growth and transform marketing campaigns. Her most cited paper, "Artificial intelligence in modern enterprises and marketing campaigns: effective tools and development prospects" (2023, 12 citations), provides a critical analysis of the current state and future trajectory of AI in business. In this work, Ostrovska not only examines the landscape of available AI technologies but also develops actionable proposals for their effective integration, positioning AI as a cornerstone of innovation and competitive advantage. Her contributions are particularly notable for bridging the gap between cutting-edge technology and practical business strategy, offering a roadmap for companies seeking to harness AI for enhanced efficiency and customer engagement. With her insights gaining traction among scholars and practitioners alike, Ostrovska is establishing herself as a vital voice in the conversation on how artificial intelligence is reshaping the commercial world.
Research Focus
Key Achievements
Top Papers
- 1