Antonio de Lucas Ancillo

Papers

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About

Antonio de Lucas Ancillo is a researcher at the forefront of digital transformation, focusing on how emerging technologies reshape business strategy and customer experience. His work bridges the critical intersection of automation, optimization, and consumer behavior, offering a nuanced understanding of how digital adoption alters organizational structures and user perceptions. In his highly cited 2023 paper, "The impact of automation and optimization on customer experience: a consumer perspective," he provides a timely analysis of how users navigate the benefits and risks of increasingly automated environments, earning 19 citations and establishing a foundational perspective for scholars and practitioners alike. De Lucas Ancillo also explores the financial frontier in his 2022 work, "Emerging Technologies in Financing Startups," where he examines how technological growth is revolutionizing capital access for new ventures. His research is particularly valuable for students and researchers interested in the human side of digital disruption, offering clear insights into the strategic implications of technology adoption. Through his focused contributions, de Lucas Ancillo is helping to define the evolving relationship between consumers, companies, and the technologies that connect them.