The impact of digital technologies on the development of human and social capital in the conditions of the digitalized society

Abstract

The topic chosen for consideration is extremely important because of great theoretical and practical value and due to the fact that digital world is constantly evolving and influencing the technological capabilities of the modern man, who must constantly increase its resources and capital. Digital technologies are constantly changing the modern market, they have created conditions for the emergence of parallel currencies, erased opportunities between work and leisure, influenced the formation of the digital person and the digital consciousness, the development of digital technologies will affect the digital economy of the future in the future. Digital development is constantly being influenced by the technological and technological changes that affect human and social capital. The level of human and social capital of a modern person must include awareness and advanced technological training to operate in the digital world, to function in well-functioning communications across the country. Analyzing Recent Research and Publications -We draw on recent work in the digital world, namely Mark Goodman's "Crimes of the Future", Max Tegmark's "Life 3.0.The Age of Artificial Intelligence", Stephen Pinker's "Enlightenment of Today. Arguments for Mind, Science, and Progress", Alex Ross's "Industries of the Future," Kevin Kelly's "12 Technologies That Shape Our Future," Eric Brynolfsson and Andrew McAfee's "The Second Age of Machines. Work, progress and prosperity in times of extraordinary technologies" and a number of works of domestic authors -., O. Kivlyuk, ., O. Sosnin, O. Punchenko, which explore the relevant topics of this problem. Methods are collections of knowledge about systems of complexity, as the digital age requires systematic thinking in new categories to better understand and refine technological processes. System dynamics can have a greater influence on the development of the technological world and the ideology and outlook of the modern man than the parameters of its individual components. Highlighting previously unsettled parts of the general problem addressed in this article. The basis of the study is the impact of digital technology on the development of human and social capital, because the technology industry is the most dynamic in the modern world, it is able to significantly change our lives in the near future. The purpose of the article is to conceptualize the impact of digital technologies on the development of human and social capital. Research results. It has been proven that the proliferation of digital technologies acts as a megatrend for the digital economy and governance. Identified megatrends of digital economy and digital management that influence the development of human and social capital -valuable printing (brand of 2013); invisible technologies; "Smart cities"; robotics; Artificial Intelligence; internet of things; Big data. The impact of digital technologies on the growth and spread of economic activity and the development of human and social capital is shown. Conditions of creation of new knowledge and technologies as a factor of development of human and social capital are revealed. The place and role of the Internet as a platform for the development of human and social capital is explored. It is substantiated that the impact of digital technologies Humanities Studies. 2019. 1 (78) 109 on the development of human and social capital is a catalyst for the increase of intellectual and digital capabilities of a person capable of living in the digital era.