OTHER
Partner or servant? The influence of robot role positioning on consumers’ brand evaluations
Lefa Teng, Chuluo Sun, Yifei Chen, Michael W. Lever, Lianne Foti
- 发表年份
- 2024
- 引用次数
- 24
关键词
Context (archaeology)BusinessRobotAdvertisingPerceptionMarketingPremiseService (business)ServantPsychology
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