Zoe A. Childers-Rockey

Papers

Total Citations

H-Index

About

Zoe A. Childers-Rockey is a public health researcher whose work centers on innovative recruitment methodologies for pregnancy and perinatal cohorts, with a particular focus on leveraging digital tools to improve study participation and data integrity. Her most-cited paper, “Recruitment through social media ads and videocalls: cost, effectiveness, and lessons from the Experiences of Pregnancy study” (2025, 3 citations), addresses the growing challenge of recruiting participants via social media platforms while mitigating threats from web robots and fraudulent respondents. In this work, she systematically evaluates the cost-effectiveness of social media advertisements and videocall-based recruitment strategies, offering practical guidance for researchers navigating the complexities of online participant engagement. Her contributions are especially timely as digital recruitment becomes more prevalent, yet faces increasing risks from automated bots. By providing evidence-based lessons from the Experiences of Pregnancy study, Childers-Rockey helps shape best practices for ensuring data quality and participant authenticity in remote research settings. Her work is a valuable resource for epidemiologists, maternal health researchers, and methodologists seeking to optimize recruitment in the digital age, demonstrating a keen understanding of both the opportunities and pitfalls of modern research tools.