Wilfred Oseremen Owobu

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About

Wilfred Oseremen Owobu is an emerging researcher at the intersection of artificial intelligence, business process automation, and organizational performance management. His work focuses on understanding how AI-driven technologies are reshaping the operational and strategic landscapes of modern enterprises, with particular emphasis on sales efficiency and customer relationship management. Owobu's most cited contribution, "The Impact of AI and Business Process Automation on Sales Efficiency and Customer Relationship Management (CRM) Performance" (2024), has already garnered 8 citations within its debut year, signaling strong early interest from the academic and professional communities. In this work, he investigates how AI integration enables organizations to optimize sales workflows and elevate customer interaction quality at scale. His complementary paper, "The Role of Artificial Intelligence in Business Process Automation: A Model for Reducing Operational Costs and Enhancing Efficiency," further advances this scholarship by proposing a practical framework for cost reduction through intelligent automation. Though early in his research career, Owobu's timely focus on AI's transformative role in business operations places him as a relevant voice in a rapidly evolving field. Students and practitioners exploring digital transformation and enterprise AI adoption will find his work both accessible and practically grounded.