Vera Ndrecaj

Papers

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About

Vera Ndrecaj is a thought leader at the intersection of strategic management and higher education, with a particular focus on how digital transformation reshapes institutional planning. Her most-cited work, "Emergent Strategy in Higher Education: Postmodern Digital and the Future?" (2022, 46 citations), critically re-examines Mintzberg’s concept of emergent strategy, arguing that rigid, detailed planning is increasingly obsolete in fast-changing academic environments. Ndrecaj contends that universities must adopt flexible, adaptive approaches to navigate the volatility of postmodern digital landscapes. This contribution has proven influential among scholars and administrators seeking to reconcile traditional strategic frameworks with the demands of rapid technological and social change. Beyond this flagship paper, her research explores how institutions can foster resilience and innovation through decentralized, responsive decision-making. Ndrecaj’s work is particularly valued for bridging classical management theory with contemporary challenges in higher education, offering practical insights for leaders grappling with uncertainty. Her growing citation record reflects a rising impact in the fields of educational leadership and strategic studies, marking her as a distinctive voice in the ongoing dialogue about the future of universities in a digital age.