Venkatesh Shankar

Papers

Total Citations

957

H-Index

About

Venkatesh Shankar is a pioneering scholar at the intersection of marketing, technology, and innovation. His research centers on how emerging technologies reshape customer experiences, digital strategy, and retail dynamics. Shankar’s most influential work, “Transforming the Customer Experience through New Technologies” (2020), has garnered over 950 citations, establishing a foundational framework for understanding how AI, IoT, AR/VR, and robotics revolutionize consumer interactions. He is widely recognized for his contributions to multi-channel marketing, pricing strategies, and the economic implications of digital platforms. With a career spanning decades, Shankar has authored numerous high-impact papers that bridge academic rigor and practical business insights, earning him a place among the most cited marketing scholars globally. His work has been published in top-tier journals and frequently informs industry practices, particularly in omnichannel retail and customer engagement. A sought-after speaker and consultant, Shankar’s research continues to guide firms navigating the complexities of digital transformation, making him an essential voice for students and practitioners alike.