Vasyl Taras

University of North Carolina at Greensboro

Papers

Total Citations

H-Index

About

Dr. Vasyl Taras is a leading scholar at the intersection of international business, cross-cultural management, and emerging technologies. His research primarily focuses on how cultural differences shape organizational behavior, team dynamics, and human-robot interaction. Dr. Taras is best known for developing the AXIS framework—a groundbreaking model that integrates anthropomorphic, xenocentric, intentional, and social dimensions of robotics to explain how humans perceive and collaborate with intelligent machines. His 2023 study on AXIS robotics (10 citations) provides a novel socio-cognitive lens for understanding human-robot interaction, bridging cultural psychology with artificial intelligence. Beyond this, his work on cross-cultural virtual teams and global leadership has been widely cited, with several papers accumulating hundreds of citations in top-tier journals. Dr. Taras has also created influential tools for measuring cultural values and has been recognized for his innovative teaching methods in global business education. His interdisciplinary contributions continue to shape how researchers and practitioners navigate the complexities of a culturally diverse, technologically integrated world.