Sandya Baratha Raj

Papers

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About

Dr. Sandya Baratha Raj is a leading voice in the study of technology adoption, with a particular focus on the cognitive and psychological factors that drive human acceptance of emerging innovations. Her work bridges behavioral science and information systems, offering a nuanced understanding of how individuals and organizations integrate tools like Artificial Intelligence, Machine Learning, and Robotics into their daily workflows. Her most cited paper, "A Cognitive Model for Technology Adoption" (2023, 20 citations), introduces a novel framework that maps the mental processes—from initial awareness to sustained use—that underpin the adoption of transformative technologies in the context of Industry 4.0. This contribution has been widely recognized for its practical implications, helping designers and policymakers craft more user-centered technologies. Beyond this flagship work, Dr. Raj’s research continues to explore the intersection of human cognition and digital transformation, making her a key figure in understanding the human side of technological progress. Her insights are essential reading for students and researchers seeking to grasp why some technologies thrive while others falter.