S. Vijayakumar Bharathi

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About

S. Vijayakumar Bharathi is a leading researcher at the intersection of artificial intelligence, automation, and business technology adoption. His work primarily explores how emerging technologies—from AI-driven financial services to robotic process automation (RPA) and culinary robotics—are reshaping industries and consumer behavior. Bharathi’s most-cited study, “Intention to use Artificial Intelligence services in Financial Investment Decisions” (2022, 17 citations), investigates how postgraduate students in manufacturing, finance, and telecom sectors embrace AI for tasks like route planning and e-commerce, revealing key drivers of user acceptance. He further extends this line of inquiry to small businesses with his 2023 work on RPA adoption in MSMEs (3 citations), developing a novel model that captures individual, social, and system-level influences on usability. Most recently, his 2024 study on generative AI in culinary robotics (2 citations) breaks new ground by analyzing consumer motivations and barriers to using cooking robots, based on survey data from 229 customers. By bridging technical innovation with real-world adoption, Bharathi’s research offers vital insights for students and practitioners navigating the human side of automation.