Pratiksha Agarwal
Systems, Applications & Products in Data Processing (United Kingdom)
Papers
1
Total Citations
2
H-Index
1
About
Pratiksha Agarwal is a rising researcher at the forefront of artificial intelligence applications in business, with a primary focus on customer retention strategies. Her most-cited work, "Ai-Driven Customer Retention" (2025), has already garnered 2 citations, signaling early impact in a rapidly evolving field. Agarwal's major contribution lies in developing machine learning models that predict customer churn and personalize engagement tactics, bridging the gap between algorithmic precision and practical business outcomes. By integrating behavioral data with predictive analytics, she offers firms actionable frameworks to enhance loyalty and reduce attrition. Though early in her career, her work is notable for its direct applicability to industries grappling with customer lifecycle management. Agarwal’s research is poised to influence how companies leverage AI for sustainable growth, making her a promising voice in the intersection of data science and marketing strategy.
Research Focus
Key Achievements
Top Papers
- 1Ai-Driven Customer Retention2 citations · 2025