Peng Sha

Papers

Total Citations

305

H-Index

About

Peng Sha is a leading researcher in human–machine interaction and the psychology of technology, best known for pioneering cross-cultural assessments of attitudes toward artificial intelligence. Their landmark 2020 paper, "Assessing the Attitude Towards Artificial Intelligence: Introduction of a Short Measure in German, Chinese, and English Language," has garnered over 305 citations, reflecting its foundational role in enabling standardized, multilingual research on AI acceptance. Sha’s major contribution lies in developing a validated, concise instrument that captures both enthusiasm and skepticism toward AI across diverse linguistic and cultural contexts—a critical tool for understanding global technology adoption. This work has been widely adopted by psychologists, engineers, and policymakers to gauge public sentiment and design user-centered AI systems. Sha’s research illuminates the nuanced interplay between cultural values and technological trust, bridging gaps between Eastern and Western perspectives. Their achievements include advancing methodological rigor in cross-cultural psychometrics and fostering interdisciplinary dialogue on ethical AI deployment. For students and researchers, Sha’s work offers a vital framework for exploring how human attitudes shape—and are shaped by—the rapid integration of intelligent systems into everyday life.