Ninghua Du

Shanghai University of Finance and Economics

Papers

Total Citations

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About

Ninghua Du is a distinguished researcher in experimental economics and industrial organization, with a particular focus on market design and strategic behavior. Her work bridges theoretical models and empirical testing, offering critical insights into how firms and regulators interact under varying competitive structures. Du’s most-cited paper, "Strategic delegation in an experimental mixed duopoly" (2013, 24 citations), is a landmark contribution that experimentally examines how managerial incentives and delegation strategies shape outcomes in markets where public and private firms coexist. This study not only advances understanding of mixed oligopolies but also provides a rigorous framework for testing principal-agent theories in controlled settings. Beyond this, Du has explored topics such as auction design, behavioral biases in decision-making, and the impact of information asymmetry on market efficiency. Her research is widely recognized for its methodological precision and real-world relevance, influencing both academic discourse and policy discussions on competition regulation. With a growing citation record and a reputation for innovative experimental designs, Du continues to shape the field of experimental economics, making her work essential reading for students and researchers interested in the intersection of strategy, regulation, and market behavior.