Papers
1
Total Citations
15
H-Index
1
About
Nataliya Voytovych is a leading scholar in the intersection of marketing strategy and digital transformation, with her work providing critical insights into how enterprises navigate the Fourth Industrial Revolution. Her most-cited paper, "Features of the Marketing Strategy in the Conditions of the Digital Transformation" (2021, 15 citations), examines the profound economic shifts driven by digitalization, offering a framework for businesses to adapt their marketing approaches in an era defined by rapid technological change. Voytovych’s research highlights the interplay between macroeconomic trends and micro-level strategic decisions, emphasizing how digital tools reshape customer engagement, brand positioning, and competitive advantage. Her contributions are particularly valuable for students and practitioners seeking to understand the practical implications of Industry 4.0 on marketing, as she bridges theoretical concepts with actionable insights. With a growing citation record, Voytovych is establishing herself as a key voice in the dialogue on digital economics, helping to define how organizations can thrive amid ongoing technological disruption. Her work serves as a vital resource for those exploring the future of marketing in a digitally transformed world.
Research Focus
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Top Papers
- 1