Nagendra Kumar Sharma
Papers
1
Total Citations
18
H-Index
1
About
Dr. Nagendra Kumar Sharma is a leading voice in the transformative intersection of advanced manufacturing and business strategy, with a primary focus on Industry 4.0 (I4.0) readiness and its tangible impact on organizational performance. His most cited work, "Industry 4.0 readiness: the impact of effective implementation of I4.0 on marketing performance" (2024, 18 citations), provides a critical framework for understanding how companies can strategically leverage I4.0 technologies—such as IoT, AI, and automation—to enhance marketing outcomes. By shifting the conversation from mere technological adoption to effective implementation, Dr. Sharma’s research offers actionable insights for firms navigating the digital transition, emphasizing that early adopters can secure a competitive advantage. His contributions bridge the gap between engineering and management, demonstrating that I4.0 is not just a production revolution but a driver of customer engagement and market growth. With a growing citation footprint, Dr. Sharma’s work is essential reading for scholars and practitioners seeking to align digital transformation with measurable business success.
Research Focus
Key Achievements
Top Papers
- 1