Michael I. Norton

Papers

Total Citations

577

H-Index

About

Michael I. Norton is a leading scholar in the psychology of human-robot interaction and the future of work. His research explores how people perceive and respond to robots, particularly in social and professional contexts. In his highly cited work "Persuasive Robotics" (398 citations), Norton demonstrated that robot gender influences human behavior, revealing how subtle design features can shape trust and compliance. He also introduced the concept of "botsourcing" in a 2014 study (172 citations), showing that people view robots—like foreign workers—as better suited for cognitive tasks than emotional ones, a finding that bridges robotics and outsourcing psychology. More recently, his work on reducing the "creepiness" of robots offers practical insights for design. Norton’s contributions have been widely recognized for their interdisciplinary impact, informing both engineering and social science. His research is essential reading for anyone interested in how automation reshapes human roles and perceptions.