Marieta Olaru

Bucharest University of Economic Studies

Papers

Total Citations

H-Index

About

Marieta Olaru is a distinguished researcher whose work bridges the critical intersection of sustainable development, eco-innovation, and business performance in small and medium-sized enterprises (SMEs). Her key research areas include sustainable manufacturing, corporate social responsibility, and the integration of intuitive programming in robotic systems to enhance business sustainability. Olaru’s major contributions lie in demonstrating how eco-innovations and eco-efficiency can drive economic growth while promoting responsible resource use, particularly within the manufacturing sector. Her most-cited paper, "From Intuitive Programming of Robotic Systems to Business Sustainability of Manufacturing SMEs" (2016), with 2 citations, explores how SMEs can leverage advanced technologies to achieve sustainability without compromising competitiveness. This work underscores her focus on practical, actionable strategies for businesses navigating the challenges of limited planetary resources. Olaru’s research is notable for its emphasis on translating theoretical sustainability concepts into tangible outcomes for SMEs, making her a vital voice in the discourse on sustainable industrial practices. Her achievements include advancing the understanding of how eco-innovations can serve as a dual driver for environmental stewardship and economic resilience, offering a roadmap for businesses aiming to thrive in a resource-constrained world.