Marianny Jessica de Brito Silva

Universidade Federal de Pernambuco

Papers

1

Total Citations

134

H-Index

1

About

No biography available yet.

Research Focus

Advertising1 · 134 citations
Avatar1 · 134 citations
Business1 · 134 citations
Computer science1 · 134 citations
Credibility1 · 134 citations
Exploratory research1 · 134 citations
Human–computer interaction1 · 134 citations
Influencer marketing1 · 134 citations
Marketing1 · 134 citations
Marketing management1 · 134 citations
Political science1 · 134 citations
Psychology1 · 134 citations

Key Achievements

1
H-Index
1
Papers
134
Total Citations
134
Avg Citations/Paper
🏆 Most Cited Paper
Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
134 citations · 2022
📈 Most Prolific Year: 2022 (1 Papers)
🤝 Key Collaborators: 3
🏛 Institutions: Universidade Federal de Pernambuco

Top Papers

  1. 1
    Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
    134 citations · 2022

Key Collaborators

PDPatrícia de Oliveira Campos1 shared papersLDLorena de Oliveira Ramos Delfino1 shared papersKAKaetana Alves Cerqueira1 shared papers
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