Kuo Cheng Chung Kuo Cheng Chung
Papers
1
Total Citations
17
H-Index
1
About
Dr. Kuo Cheng Chung is a leading scholar in the rapidly evolving field of financial technology (FinTech), with a particular focus on the behavioral drivers behind user engagement with automated financial tools. His research masterfully integrates technology adoption models with psychological theories to explain how and why individuals continue to use financial robots. In his highly cited 2023 work, "Drivers of Financial Robot Continuance Usage Intentions: An Application of Self-efficacy Theory," Dr. Chung developed an interactive model demonstrating that a user's confidence in their own ability to manage finances—their self-efficacy—is a critical predictor of sustained use of robo-advisors. This contribution, which has already garnered 17 citations, provides essential insights for both FinTech developers seeking to improve user retention and for financial institutions aiming to design more effective digital advisory services. By bridging the gap between human psychology and algorithmic finance, Dr. Chung’s work is shaping the next generation of customer-centric financial technologies, making him a key voice in understanding the human element of our increasingly automated financial world.
Research Focus
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Top Papers
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