Kristin Stewart
Papers
1
Total Citations
85
H-Index
1
About
Dr. Kristin Stewart is a leading scholar at the intersection of digital marketing, consumer psychology, and emerging media technologies. Her research critically examines how consumers perceive and interact with non-human agents in the marketplace, with a particular focus on virtual influencers, artificial intelligence, and brand trust. In her highly cited 2023 work, "Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust" (85 citations), Stewart investigates the pivotal role of transparency when brands employ computer-generated personas for endorsements. This study, which has quickly become foundational in the field, reveals how disclosure of a virtual influencer's artificial nature can paradoxically enhance or undermine consumer trust depending on context. Dr. Stewart’s contributions are shaping best practices for ethical digital marketing and influencer regulation. Her work is widely referenced by both academics and industry professionals navigating the rise of synthetic media, and she is recognized for bridging theoretical frameworks with real-world applications in an era of increasingly blurred lines between human and machine influence.
Research Focus
Key Achievements
Top Papers
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