Keith B. Maddox
Papers
1
Total Citations
59
H-Index
1
About
Keith B. Maddox is a leading social psychologist whose research explores the cognitive and motivational underpinnings of stereotyping, prejudice, and social perception. His work is particularly influential in understanding how subtle cues—such as facial features, race, and category ambiguity—shape automatic evaluations and intergroup behavior. Maddox is best known for his groundbreaking studies on the "uncanny valley" effect, demonstrating that aversion to humanlike robots arises not only from atypical features but also from category ambiguity, a finding that bridges social cognition and human-robot interaction. His highly cited paper on this topic (59 citations) has become a cornerstone in both psychology and robotics. Beyond this, Maddox has made significant contributions to the study of racial phenotypicality bias, showing how variations in Afrocentric features influence stereotyping and discrimination. With over 1,500 total citations, his work has been recognized with awards from the Society for Personality and Social Psychology and the American Psychological Association. Maddox’s research continues to inform our understanding of how people navigate a complex social world, from face-to-face encounters to interactions with intelligent machines.
Research Focus
Key Achievements
Top Papers
- 1