Keeheon Lee

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About

Keeheon Lee is a leading scholar at the intersection of industrial manufacturing, innovation management, and emerging technologies. His research centers on the evolving paradigms of production systems, with a particular focus on mass customisation (MC) and the transformative role of digital technologies. Lee’s most cited work, “The paradigm shift of mass customisation research” (2022, 37 citations), provides a seminal framework for understanding how industrial manufacturing has transitioned from craft production through mass and lean production to MC. Crucially, he identifies how emerging technologies—such as AI, IoT, and additive manufacturing—are reshaping the focus of MC research, moving it toward more agile, data-driven, and customer-centric models. This contribution has helped redefine the strategic priorities for both academics and practitioners in operations management. Lee’s work is notable for bridging historical industrial shifts with forward-looking technological trends, offering a roadmap for future innovation. His research continues to influence how manufacturing systems are designed for flexibility and personalization in the digital age.