Jihoon Jhang
Papers
1
Total Citations
2
H-Index
1
About
Dr. Jihoon Jhang is a rising scholar whose work sits at the intersection of consumer psychology, behavioral economics, and digital marketing, with a particular focus on how technology-mediated experiences shape decision-making. His most cited research, "The Effect of CAPTCHA Exposure on Traveler's Online Behaviors" (2022), offers a novel contribution by examining how the seemingly mundane act of verifying one’s humanity through a CAPTCHA can subtly influence a traveler’s subsequent online choices. This work highlights a key area of his expertise: the psychological spillover effects of routine digital interactions on high-stakes consumer decisions, such as travel planning. While his citation count is still growing, Jhang’s research is notable for its originality in bridging human-computer interaction with tourism behavior, opening new avenues for understanding how friction in the user journey can reshape consumer intentions. His work is particularly relevant for researchers and practitioners interested in the hidden psychological costs of online security measures and their unintended consequences on user experience and behavior.
Research Focus
Key Achievements
Top Papers
- 1The Effect of CAPTCHA Exposure on Traveler's Online Behaviors2 citations · 2022