Jee Won Kim
Papers
1
Total Citations
36
H-Index
1
About
Dr. Jee Won Kim is a pioneering scholar at the intersection of artificial intelligence, consumer psychology, and retail innovation. Her research primarily explores how humanoid social robots (HSRs) influence customer perceptions and behavior, with a particular focus on the psychological barriers—such as speciesism—that shape human-robot interactions in commercial settings. In her highly cited 2023 work, *“Retail robots as sales assistants: how speciesism moderates the effect of robot intelligence on customer perceptions and behaviour,”* Dr. Kim reveals that consumers’ inherent biases toward non-human entities critically moderate their acceptance of intelligent retail robots. This study, garnering 36 citations in under two years, provides actionable insights for retailers deploying AI-driven assistants. Her contributions bridge robotics, marketing ethics, and behavioral science, offering a nuanced framework for designing socially acceptable service robots. Dr. Kim’s work is instrumental for students and researchers examining the socio-psychological dynamics of emerging technologies, highlighting how deeply ingrained attitudes can either hinder or accelerate the adoption of intelligent automation in everyday commerce.
Research Focus
Key Achievements
Top Papers
- 1