Jaydeep Mukherjee

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About

Dr. Jaydeep Mukherjee is a pioneering researcher at the intersection of consumer behavior, artificial intelligence, and technology adoption, with a particular focus on emerging markets. His most-cited work, "Adoption of personal service robots in India" (2022, 8 citations), makes a significant contribution by integrating the stimulus-organism-response (S-O-R) framework with two-factor theory to model consumers' intentions to adopt AI-powered personal service robots. This innovative approach reveals how product perceptions, psychographics, and cultural context collectively shape adoption decisions—a critical insight for marketers and developers targeting diverse global audiences. Dr. Mukherjee's research stands out for its contextual depth, addressing the unique dynamics of technology acceptance in India, where cultural values and infrastructural realities differ markedly from Western markets. His work has immediate relevance for practitioners designing AI-driven consumer technologies and for scholars studying cross-cultural technology diffusion. By bridging psychological theory with real-world application, Dr. Mukherjee provides a nuanced understanding of how consumers navigate the adoption of intelligent machines, positioning him as a key voice in the evolving discourse on human-robot interaction and digital transformation in developing economies.