Guangcheng Li

Macau University of Science and Technology

Papers

Total Citations

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About

Guangcheng Li is a leading researcher in the emerging field of the Internet of Behaviors (IoB), a domain that sits at the intersection of technology, human psychology, and data analytics. His most-cited work, the 2023 tutorial "A Tutorial on Internet of Behaviors: Concept, Architecture, Technology, Applications, and Challenges," has already garnered 51 citations, establishing him as a key voice in shaping this nascent discipline. In this seminal paper, Li systematically defines IoB’s core architecture—spanning data collection, behavior modeling, and feedback loops—while exploring its transformative potential in areas like personalized healthcare, smart retail, and urban planning. By tracing the concept back to Dr. Göte Nyman’s 2012 blogs, Li provides both historical context and a forward-looking roadmap, addressing critical challenges such as privacy, ethics, and algorithmic bias. His work bridges theory and practice, offering a comprehensive framework that helps researchers and practitioners understand how human behaviors can be networked to create more responsive, intelligent systems. Li’s contributions are vital for anyone studying the socio-technical implications of behavior-driven technologies, making him a pivotal figure in IoB’s evolution.