Giovanna Magnani

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About

Giovanna Magnani is a leading scholar in international business and strategic management, with a research focus on the evolving structures of global production and the strategic decisions behind firms’ internationalization. Her work critically examines the "global factory" model—how multinational enterprises orchestrate cross-border networks of outsourcing and offshoring to optimize manufacturing and service activities. Magnani’s most-cited contribution, the 2018 chapter "Outsourcing, Offshoring and the Global Factory," synthesizes decades of literature to explain why firms choose to relocate production abroad and how these decisions reshape global value chains. With 12 citations, this foundational piece provides a clear framework for understanding the strategic and geographical implications of offshoring, from cost efficiencies to the redistribution of economic power. Her research has been instrumental in helping scholars and practitioners navigate the complexities of modern global operations, offering insights into the trade-offs between control, flexibility, and location. Magnani’s work continues to influence debates on the future of global manufacturing, making her a key voice for students and researchers seeking to grasp the dynamics of today’s interconnected production networks.