Gabriele de Seta

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About

Gabriele de Seta is a sociologist and anthropologist of digital media whose work bridges media studies, science and technology studies, and contemporary Chinese culture. His research focuses on the intersections of technology, creativity, and social life, with a particular emphasis on internet practices, vernacular creativity, and the politics of infrastructure in China. De Seta is best known for his critical engagement with the concept of "Sinofuturism," exploring how imaginaries of China as a technological future are constructed, contested, and localized. His co-edited A&Q section "Sinofuturism(s)" (2021, 5 citations) has become a touchstone for scholars examining the cultural politics of futurity and techno-orientalism. Beyond this, his work on Chinese internet memes, digital ethnography, and the materiality of online platforms has been widely cited across anthropology and communication studies. De Seta’s contributions are notable for their methodological rigor and theoretical nuance, offering a grounded, critical perspective on digital life in China that challenges both techno-utopian and dystopian narratives. His scholarship continues to shape debates on globalization, media, and power in the digital age.