Frank Asbrock
Papers
6
Total Citations
71
H-Index
4
About
Frank Asbrock is a social psychologist whose research has become increasingly focused on the emerging field of human-technology interaction, particularly the social perception of Embodied Digital Technologies (EDTs). His work centers on understanding how people perceive, evaluate, and ultimately accept robots, prosthetic users, and telepresence systems as they become fixtures in both professional and private environments. Asbrock's most significant contribution is his systematic investigation of how psychological dimensions — such as anthropomorphism, technicality, and trustworthiness — shape public attitudes toward EDTs. Notably, he developed the **Social Perception of Robots Scale (SPRS)**, a validated measurement tool designed to facilitate more rigorous and consistent research into human-robot interaction. His foundational 2022 paper on the social and legal perception of robots and prosthesis users has already accumulated 27 citations, reflecting strong scholarly interest in this rapidly evolving area. A distinctive strength of Asbrock's work is its interdisciplinary reach, bridging social psychology, legal considerations, and technology studies within the conceptual framework of "Hybrid Societies." His consistent output since 2021 demonstrates a productive and focused research agenda that is directly relevant to students and researchers grappling with the psychological and societal challenges posed by advancing digital technologies.
Research Focus
Key Achievements
Top Papers
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