Dindin Dimyati
Papers
1
Total Citations
4
H-Index
1
About
Dindin Dimyati is a scholar whose research centers on the intersection of cultural representation, media studies, and Indonesian heritage, with a particular focus on how traditional practices are narrated in contemporary advertising. Their most cited work, "Menarasikan Pencak Silat pada Iklan Marjan 2011 dan 2018 dari Perspektif Chatman" (2020), explores the strategic blending of Indonesian local culture—specifically the martial art of Pencak Silat—with Western cultural elements in commercial media. By applying Seymour Chatman’s narrative theory, Dimyati analyzes how these advertisements construct cultural identity and hybridity, offering a critical lens on the commodification of tradition. This contribution has garnered 4 citations, reflecting its niche but meaningful impact on discussions of cultural storytelling in Indonesian media studies. Dimyati’s work is notable for bridging semiotics and cultural critique, providing students and researchers with a framework to understand how national heritage is adapted for global audiences. Their research underscores the dynamic role of advertising as a site of cultural negotiation, making it a valuable resource for those interested in postcolonial media analysis, Indonesian studies, and narrative theory.
Research Focus
Key Achievements
Top Papers
- 1