Daria K. Popenkova

Papers

Total Citations

H-Index

About

Daria K. Popenkova is a researcher focused on the evolving landscape of retail, with a particular emphasis on the Russian market. Her work centers on identifying and analyzing the macro-level forces—or megatrends—that shape the industry, and translating those trends into concrete challenges for both businesses and policymakers. In her most-cited study, "RETAIL IN RUSSIA: TRENDS AND CHALLENGES" (2024), Popenkova employs an integrated approach to dissect global development factors, categorizing them into three distinct groups that influence trade. This framework provides a valuable lens for understanding how retailers can adapt to shifting consumer behaviors and economic pressures. While her citation count is currently emerging, her research offers a timely and structured analysis of a dynamic sector, making her a developing voice in retail strategy and policy discussions.