Clara Cubillas‐Para
Papers
1
Total Citations
1
H-Index
1
About
Clara Cubillas-Para is a leading researcher at the intersection of strategic management and technological innovation, with a primary focus on how hospitality organizations can navigate the transformative pressures of Industry 4.0. Her work centers on identifying the critical capabilities—such as organizational agility and proactive market orientation—that enable firms to successfully integrate advanced technologies like robotics and artificial intelligence. In her highly cited 2025 study, "Aligning agility and proactive market orientation to get ready for Industry 4.0: stop lagging, start logging (In)," Cubillas-Para provides a groundbreaking framework that moves beyond reactive adaptation, urging hospitality leaders to cultivate a forward-looking, data-driven culture. This work has garnered early recognition, accumulating 1 citation and establishing her as a fresh voice in technology readiness research. Her contributions are particularly notable for bridging the gap between theoretical capability models and practical implementation strategies, offering actionable insights for managers seeking to future-proof their operations. Clara Cubillas-Para’s research is essential reading for scholars and practitioners alike who are committed to understanding the strategic levers that drive successful digital transformation in the service sector.
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Top Papers
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