Chongli Wang

Chongqing University of Posts and Telecommunications

Papers

Total Citations

172

H-Index

About

Chongli Wang is an emerging scholar whose research sits at the intersection of service marketing, human-robot interaction, and consumer behavior. With a focused body of work examining how customers perceive and accept service robots, Wang has made meaningful contributions to our understanding of the psychological and sociological factors that shape adoption of artificial intelligence in service environments. Wang's most influential paper, "Effect of customer's perception on service robot acceptance" (2021, 98 citations), investigates the critical barriers to robot adoption in service contexts, highlighting how customer perception remains a pivotal determinant of technological integration in marketing. Building on this foundation, a 2022 study (44 citations) extended this inquiry by distinguishing how acceptance varies across experience and credence service settings — a nuanced contribution that helps practitioners tailor robot deployment strategies to specific industries. Perhaps most distinctive is Wang's exploration of human-like robot behavior and its sociological consequences. A 2022 cross-cultural comparison (30 citations) examined how anthropomorphic robot conduct influences social distance, moving beyond appearance-focused frameworks to behavioral dimensions. Collectively, Wang's work — garnering over 170 citations across just three papers — positions them as a promising voice in the rapidly evolving field of service robotics and consumer technology acceptance.