Cho‐Long Lee
Papers
2
Total Citations
4
H-Index
2
About
Cho-Long Lee is a pioneering researcher at the intersection of human-robot interaction and food service technology. His work focuses on understanding consumer psychology and behavioral responses to robotic systems in culinary environments, particularly how design features and information presentation influence user acceptance. Lee’s major contributions include groundbreaking studies on emotional and cognitive responses to cooking and serving robots, demonstrating that robot aesthetics and functionality significantly affect consumer liking and willingness to try robot-prepared food. His eye-tracking research on coffee brewing robots reveals critical differences in how consumers visually engage with robotic versus human baristas, providing empirical evidence for optimizing robot design to enhance trust and engagement. With emerging citation counts already reflecting the timeliness of his work (2 citations each for his 2024 and 2025 studies), Lee is establishing a foundational framework for the future of automated food service. His notable achievements include integrating biometric measures like eye-gaze behavior into hospitality research, offering novel insights that bridge engineering, psychology, and consumer science.
Research Focus
Key Achievements
Top Papers
- 1
- 2Consumer Attention to a Coffee Brewing Robot: An Eye‐Tracking Study2 citations · 2024