Chien-Wen Tung

Papers

Total Citations

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About

Chien-Wen Tung is a design researcher whose work explores the intersection of emotional aesthetics and user experience, with a particular focus on the cultural phenomenon of "kawaii" (cuteness) in design. His key research areas include semantic space analysis, emotional design, and cross-cultural product perception. Tung’s most notable contribution is his pioneering study, "Exploring Semantic Space for Kawaii Design" (2019), which systematically maps how users perceive and respond to cute aesthetics in product design, providing a structured framework for designers to incorporate emotional appeal into functional objects. Although his citation count is modest—with his leading paper garnering 4 citations—his work represents an important step in formalizing the study of kawaii as a legitimate design principle, bridging cultural studies with human-computer interaction. Tung’s research is particularly valuable for students and practitioners interested in how subtle emotional cues can shape user engagement, offering a replicable methodology for analyzing subjective aesthetic experiences. His contributions highlight the growing recognition of soft, affective factors in design thinking, making him a thoughtful voice in the evolving discourse on emotional design.