Papers
1
Total Citations
4
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About
Cedric Burg is a rising scholar at the intersection of human-robot interaction, consumer psychology, and retail technology. His research investigates how service robots influence shopping behavior, with a particular focus on the ethical implications of robot-driven persuasion in commercial settings. In his most-cited work, "The Effects of Interaction Strategy and Robot Intent on Shopping Behavior" (2022, 4 citations), Burg examines how different interaction strategies—such as robot intent and communication style—shape consumer responses. This work is notable for raising critical questions about the potential for businesses to use robots to manipulate shoppers, a concern that is increasingly relevant as service robots become more common in retail environments. Though early in his career, Burg’s contributions are already helping to define a new area of inquiry at the crossroads of robotics and consumer ethics. His research offers valuable insights for designers, marketers, and policymakers seeking to balance technological innovation with consumer autonomy and trust.
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Top Papers
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